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 CE demonstrated a very clear understanding of our business and the issues we face as a company in a fast-moving, competitive sector that requires a customer-centric approach. They had come very highly recommended through the two client references we took. Customer Essential more than delivered against our expectations always going that extra mile to ensure we obtained excellent value for money.

Mike Cheesman
Sales Manager, SAS UK


• Machtynger, L. (2008), “Customer management in financial services” , in Harrison, T. (ed.), Financial Services Marketing: The role and power of marketing in the financial environment, The Marketing & Management Collection, Henry Stewart Talks Ltd, London. Listen here.

• Brushfield, R., Foss, B (2007) – Exploring and using networking in marketingMarketLocation.com

• Foss, B., Brushfield, R. (2007) – Maximising the power of networking/www.newlifenetwork.com

• Machtynger, L., Foss, B (2006) – Navigating your way to marketing implementation success. The Marketing Leaders – October 2006

• Hickley, M. (2006) – Driving Profit Through Quality Marketing Data. The Marketing Leaders – August 2006

• Foss, B (2006) – Improving your B2B Pricing and Profit. The Marketing Leaders – April 2006

• Machtynger, L., (2002) – “The CRM Bug – we have well and truly caught it” – Progress – Institute of Leadership and Management, Number 31.

• Machtynger, L., (2002) – “Incorporating customer management into your KM strategy”, Knowledge Management Review, Vol 5, Issue 3

• Stone, M., Foss, B., Woodcock, N., Starkey, M., Machtynger, L., Scheld, B., Harvey, R., Mullaly, J. (2002) – “Implementing CRM” Chapter 31 in “Implementing CRM in Financial Services” by Stone, M., and Foss, B.


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