Business brogues are not all the same colour & size – building a proposition for business customers (Viking)

Viking Direct has a great proposition for all businesses, but wanted specifically to focus on certain types of business to ensure they were offering something really valuable and beneficial. We helped them to work through their vision for the proposition, analyse their current approach, review their customer base, and design a phased customer engagement program to be tested throughout Europe. The journey continues, but they have already seen great success.