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Case Study 7

Is that really the best we can do? Assessment and restructuring CM (technology – SAS)

SAS (a global software group), has a strong relationship with its many business customers worldwide. These customers range from major corporates to small enterprises. Their software has the power to change the world and has a major impact on many industries worldwide. They wanted to formulate a strategy for their customers, which would ensure all customers would receive the best engagement. We helped them to assess their capabilities using our Customer Navigator® toolset, build their strategy and business case, design the new team and organisation to deliver to their smaller customers in particular.

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