Knowledge

Knowledge Events
We are planning our next knowledge event for Q3 2010. Let us know your ideas and requested themes here. SIGN UP.

To share your knowledge is to grow…

A small team doesn’t get enough time to write all the gems… here are some useful pointers.

Books
Customer Relationship Marketing

Articles
• Machtynger, L. (2008), “Customer management in financial services” , in Harrison, T. (ed.), Financial Services Marketing: The role and power of marketing in the financial environment, The Marketing & Management Collection, Henry Stewart Talks Ltd, London. Listen here.

• Brushfield, R., Foss, B (2007) – Exploring and using networking in marketing. MarketLocation.com

• Foss, B., Brushfield, R. (2007) - Maximising the power of networking/. www.newlifenetwork.co.uk

• Machtynger, L., Foss, B (2006) – Navigating your way to marketing implementation success. The Marketing Leaders – October 2006

• Hickley, M. (2006) – Driving Profit Through Quality Marketing Data. The Marketing Leaders – August 2006

• Foss, B (2006) – Improving your B2B Pricing and Profit. The Marketing Leaders – April 2006

• Machtynger, L., (2002) – “The CRM Bug – we have well and truly caught it” – Progress – Institute of Leadership and Management, Number 31.

• Machtynger, L., (2002) – “Incorporating customer management into your KM strategy”, Knowledge Management Review, Vol 5, Issue 3

• Stone, M., Foss, B., Woodcock, N., Starkey, M., Machtynger, L., Scheld, B., Harvey, R., Mullaly, J. (2002) – “Implementing CRM” Chapter 31 in “Implementing CRM in Financial Services” by Stone, M., and Foss, B.

Press:
Druce, L. (2007) – Key account management: unlocking customer potential. MyCustomer.com