The Essential Toolkits

We have a range of tools, methodologies and training to support clients and fast track a successful project or Customer Management implementation. We also ensure as a priority that knowledge is transferred to our client.

We are constantly evolving this toolset and sharing these developments with our clients.

Essential Value Assessment

Customer Essential has used its expertise in helping organisations with their Customer (needs and value) programmes to develop practical customer value segments and link these to the overall business strategy. These segments can then be used to drive contact management activity within the overall business strategy.

Essential Acid Test

The “Acid Test” can provide a fully integrated view of all aspects of data flows across your organisation. It allows you to measure your capabilities and progress in addition to evaluating future marketing developments against compliance. Essentially, the Acid Test 'de-mystifies' Data Protection.

Essential Customer Propostition Development

We have major experience in researching, innovating, developing and delivering customer propositions with our clients and have a tried and trusted methodology and set of tools to assist in this process.

Essential Key Account Management

We have delivered successful Account and Key Account Management programmes together with our clients for a number of years and have a set of tools, templates and measures to enable our clients to implement KAM successfully.

Essential People

We have developed a number of fundamentals around People Strategy and are continuously evolving this toolkit. We understand the competencies required to perform key Customer Management roles and how to build these into our client's development approach. We are also expert in helping to establish and nuture a Customer Culture within businesses.

Essential - Training & Development

Customer Essential offers a wide range of training and development options utilising their expertise in Customer Management. All courses can be tailored to fit the unique needs of your business:

• Key Account Management
• Customer Value and Needs segmentation
• Customer Proposition development
• Customer Management competencies development
• Customer Contact Management Strategies
• Data Protection Action
• Data Management
• Mentoring
• Interim Management

Contact us to find out how we can help you deliver more for your Customers and your business.