Publications

Brushfield, R., Foss, B (2007) - Exploring and using networking in marketing. MarketLocation.com

Foss, B., Brushfield, R. (2007) - Maximising the power of networking. www.newlifenetwork.co.uk

Wilson, N., Pearce, C. (2007) - Customer Management Benchmarking - to drive change or provide an alibi?MarketLocation.com

Machtynger, L., Foss, B (2006) - Navigating your way to marketing implementation success. The Marketing Leaders - October 2006

Hickley, M. (2006) - "Driving Profit Through Quality Marketing Data". The Marketing Leaders - August 2006

Foss, B (2006) - Improving your B2B Pricing and Profit. The Marketing Leaders - April 2006

Machtynger, L., (2002) - "The CRM Bug - we have well and truly caught it" - Progress - Institute of Leadership and Management, Number 31.

Machtynger, L., (2002) - "Incorporating customer management into your KM strategy", Knowledge Management Review, Vol 5, Issue 3

Stone, M., Foss, B., Woodcock, N., Starkey, M., Machtynger, L., Scheld, B., Harvey, R., Mullaly, J. (2002) - "Implementing CRM" Chapter 31 in "Implementing CRM in Financial Services" by Stone, M., and Foss, B.

In the Press...

Druce, L. (2007) - Key account management: unlocking customer potential. MyCustomer.com

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